Disruptive? “Definitely,” responds Edouard Meylan, CEO of H. Moser & Cie. “Our Swiss MAD Watch sends a clear message to the Swiss watchmaking industry, the authorities and watch enthusiasts: the Swiss Made label is meaningless. Worse than this, it gives credibility to the worst abuses in our industry. Our response to this lax and insufficient label is derision. At H. Moser & Cie., we produce watches that are truly Swiss, watches that are steeped in watchmaking tradition and centuries of experience. The quality of these pieces speaks for itself and dispenses with the need for a label. We are no longer “Swiss Made”, but we are Swiss. 100% Swiss, in the case of the Swiss MAD Watch, and over 95% Swiss for all of our other models,” concludes Edouard Meylan.
The Swiss MAD Watch will be presented during the Salon International de la Haute Horlogerie (SIHH) from January 16th to 20th, 2017. This is the perfect opportunity to admire this unique watch, whose price of 1,081,291, in Swiss Francs of course, references the signing of the Swiss Federal Charter on August 1st, 1291. All proceeds from the sale of this watch will be used to create a fund to support independent Swiss watchmaking suppliers currently suffering under the difficult economic situation and outsourcing to Asia. These are the very artisans who keep traditional Swiss watchmaking alive and who help it to continually evolve.
Retail Price: $1,081,291 Swiss Francs. For more info. on H. Moser & Cie. Click Here.